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Tag Archives: marketing

How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers

Don’t confuse storytelling with marketing. June 4, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut and Syracuse University to lead the content creation and strategy …

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Ambien Claps Back at Roseanne, Walmart Offers a Big Perk and Dick’s Sales Soar. 3 Things to Know Today.

Stay in the know in 60 seconds. May 31, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. The makers of Ambien have responded to Roseanne Barr blaming the drug for her racist tweets, saying, “While all pharmaceutical treatments have side effects, racism is not a known side effect …

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How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand’s fans in a way that approached addiction. May 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In a world flooded by brands, it can be hard for many to become noticed let alone to be considered “addictive.” That status does …

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